Our Approach To SEO Services

The foundation of our approach is a deep understanding of your business. During our initial discovery session, we’ll take the time to learn about your company, your products or services, your target audience, and your overarching goals. This allows us to align our SEO strategy with your specific needs and objectives.

Next, we’ll conduct a thorough audit of your existing website and online presence. Our team of SEO experts will evaluate everything from your site’s technical foundations to the quality and relevance of your content. This comprehensive analysis allows us to identify optimization opportunities, recognize areas of strength, and pinpoint any issues that may be hindering your search engine rankings.

Armed with insights from the discovery session and audit, we’ll dive deep into keyword research to uncover the search terms and phrases your target customers are using. We analyze search volume, competition, and relevance to develop a strategic keyword plan that will guide the rest of our work.

Using our keyword research as a roadmap, we’ll optimize your website’s on-page elements to ensure maximum search engine visibility. This includes refining page titles, meta descriptions, header tags, image alt text, and other critical factors that influence how search engines interpret and rank your content.

Great content is the backbone of successful SEO. We’ll work closely with you to develop a content strategy that aligns with your target keywords and resonates with your audience. This can include blog posts, product descriptions, landing pages, and other forms of informative, engaging content.

Under the hood of your website, there are a variety of technical elements that can make or break your SEO performance. Our team will optimize your site’s architecture, improve page speed, ensure proper indexing and crawlability, and address any other technical issues uncovered during the audit phase.

Off-page SEO factors, such as backlinks and citations, play a crucial role in search engine rankings. We’ll leverage our extensive industry connections and proven outreach strategies to build high-quality, relevant links that boost your site’s authority and credibility.

For Chattanooga-based small businesses, local SEO is essential for dominating your geographic market. We’ll optimize your Google My Business listing, enhance your NAP (name, address, phone) citations, and implement other local search strategies to help you rank higher in location-based searches.

Throughout our engagement, we’ll continuously monitor the performance of our SEO initiatives and provide you with detailed, data-driven reports. This allows us to identify what’s working, make adjustments as needed, and demonstrate the tangible impact of our efforts on your business.