MWS DIGITAL SEO Growth Case Study:
NEAUCARE Medical Care Offices
44% Increase in Online Appointments
MWS DIGITAL partnered with NEAUCARE Medical Care Offices, a multi-specialty medical clinic located in Miami, Florida, to enhance their online presence and attract more patients. Through a comprehensive SEO strategy, we achieved a 210% increase in organic search traffic and a 44% increase in online appointment bookings over an 8.5-month period.
The Back Story
%
Increase in Organic Search Traffic
%
Increase in Online Appointment Bookings
The Challenge
NEAUCARE Medical Care Offices faced several challenges with their online presence:
- Limited online content about their specialties and services
- Poor visibility in search results for key terms like “medical clinic [city name]” and specific treatments they offered
- An outdated website with overly complex navigation and lack of mobile optimization
The medical center needed a robust SEO strategy to improve its online visibility, establish authority in their medical specialties, and increase patient appointments.
The Solution
MWS DIGITAL implemented a comprehensive SEO strategy tailored to NEAUCARE Medical Care’s specific needs:
- On-Page SEO:
- Conducted extensive keyword research focusing on medical specialties and local search terms
- Optimized service pages for each medical specialty and created location-specific landing pages
- Improved meta titles, descriptions, and header tags with a focus on medical expertise and local relevance
- Content Strategy:
- Developed a comprehensive health blog with regular posts about various medical conditions, treatments, and wellness tips
- Created in-depth, authoritative content on key medical topics to position NEAUCARE as a trusted source of health information
- Implemented a patient FAQ section addressing common health concerns and clinic procedures
- Local SEO:
- Optimized Google My Business listing with accurate information and regular updates
- Ensured consistent NAP (Name, Address, Phone) information across all online health directories and platforms
- Encouraged and managed patient reviews on Google and other healthcare-specific platforms
- Conversion Rate Optimization:
- Implemented clear calls-to-action for appointment booking throughout the website
- Created an intuitive online appointment scheduling system
The Results 🚀
After nine months of implementing our SEO strategy, NEAUCARE Medical Care saw significant improvements:
- Organic Search Traffic:
- 210% increase in overall organic search traffic
- Keyword Rankings:
- Achieved #1 position for “specialized medical clinic [city name]”
- 82% of target keywords now ranking on the first page of Google
- Top 3 rankings for 15 specialty-specific search terms
- Online Visibility and Engagement:
- 44% growth in online appointment bookings
- 83% increase in time spent on site
SEO Campaign Data & Performance
#1 The current Google Search Console
#1 The current Google Search Console
Incremental Success Drives Exponential Growth
MWS DIGITAL is deliberate with every aspect of our Search Engine Optimization efforts.
We understand businesses put up their hard-earned capital to invest in SEO. That’s why we steer clear of any SEO shortcuts that promise instant success but end up delivering near-zero results to your bottom line. Instead, we are committed to deploying SEO best practices and strategies, that are fundamentally time-tested and generate long-term growth for years to come via Google and other search engines.
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