MWS DIGITAL SEO Growth Case Study:

NEAUCARE Medical Care Offices

44% Increase in Online Appointments

MWS DIGITAL partnered with NEAUCARE Medical Care Offices, a multi-specialty medical clinic located in Miami, Florida, to enhance their online presence and attract more patients. Through a comprehensive SEO strategy, we achieved a 210% increase in organic search traffic and a 44% increase in online appointment bookings over an 8.5-month period.

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The Back Story

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Increase in Organic Search Traffic

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Increase in Online Appointment Bookings

The Challenge

NEAUCARE Medical Care Offices faced several challenges with their online presence:

  • Limited online content about their specialties and services
  • Poor visibility in search results for key terms like “medical clinic [city name]” and specific treatments they offered
  • An outdated website with overly complex navigation and lack of mobile optimization

The medical center needed a robust SEO strategy to improve its online visibility, establish authority in their medical specialties, and increase patient appointments.

The Solution

MWS DIGITAL implemented a comprehensive SEO strategy tailored to NEAUCARE Medical Care’s specific needs:

  1. On-Page SEO:
    • Conducted extensive keyword research focusing on medical specialties and local search terms
    • Optimized service pages for each medical specialty and created location-specific landing pages
    • Improved meta titles, descriptions, and header tags with a focus on medical expertise and local relevance
  2. Content Strategy:
    • Developed a comprehensive health blog with regular posts about various medical conditions, treatments, and wellness tips
    • Created in-depth, authoritative content on key medical topics to position NEAUCARE as a trusted source of health information
    • Implemented a patient FAQ section addressing common health concerns and clinic procedures
  3. Local SEO:
    • Optimized Google My Business listing with accurate information and regular updates
    • Ensured consistent NAP (Name, Address, Phone) information across all online health directories and platforms
    • Encouraged and managed patient reviews on Google and other healthcare-specific platforms
  4. Conversion Rate Optimization:
    • Implemented clear calls-to-action for appointment booking throughout the website
    • Created an intuitive online appointment scheduling system

The Results 🚀

After nine months of implementing our SEO strategy, NEAUCARE Medical Care saw significant improvements:

  1. Organic Search Traffic:
    • 210% increase in overall organic search traffic
  2. Keyword Rankings:
    • Achieved #1 position for “specialized medical clinic [city name]”
    • 82% of target keywords now ranking on the first page of Google
    • Top 3 rankings for 15 specialty-specific search terms
  3. Online Visibility and Engagement:
    • 44% growth in online appointment bookings
    • 83% increase in time spent on site

SEO Campaign Data & Performance

#1 The current Google Search Console

SEO On-Page Optimizations Chattanooga TN

#1 The current Google Search Console

SEO On-Page Optimizations Chattanooga TN

Incremental Success Drives Exponential Growth

MWS DIGITAL is deliberate with every aspect of our Search Engine Optimization efforts.

We understand businesses put up their hard-earned capital to invest in SEO. That’s why we steer clear of any SEO shortcuts that promise instant success but end up delivering near-zero results to your bottom line. Instead, we are committed to deploying SEO best practices and strategies, that are fundamentally time-tested and generate long-term growth for years to come via Google and other search engines.

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