125% growth in qualified lead generation

The Challenge

PropertyPop Real Estate Holdings Group faced several challenges in their online presence:

• Low visibility in search results for key terms like “real estate investments [city name]” and “property management services”
• Fragmented online presence due to multiple properties and locations
• Lack of engaging content to attract potential investors and tenants
• Limited local SEO optimization for individual properties

The Real Estate company needed a robust SEO strategy to improve their online visibility, showcase their properties effectively, establish authority in the real estate market, and increase inquiries from both potential investors and tenants.

The Solution

MWS DIGITAL implemented a comprehensive SEO strategy tailored to PropertyPop Real Estate Holdings Group’s specific needs:

1. Technical SEO:
   • Created XML sitemaps for efficient indexing of property listings
   • Restructured the website to create a cohesive experience across all properties and locations
2. On-Page SEO:
   • Conducted extensive keyword research focusing on real estate investment terms, property management, and location-specific searches
   • Optimized individual property listing pages with unique, detailed descriptions and high-quality images
   • Improved meta titles, descriptions, and header tags with a focus on real estate expertise and local relevance
3. Content Strategy:
   • Developed a comprehensive real estate blog with regular posts about market trends, investment strategies, and property management tips
   • Created in-depth guides on real estate investing for different property types (residential, commercial, industrial)
   • Implemented virtual property tours and high-quality video content for featured listings
   • Developed an investor resources section with market reports, case studies, and ROI calculators
4. Local SEO:
   • Optimized Google My Business listings for each PropertyPop office location
   • Ensured consistent NAP (Name, Address, Phone) information across all online directories and real estate platforms
   • Encouraged and managed client reviews on Google, Zillow, and other real estate-specific platforms
   • Developed targeted landing pages for different investor profiles (e.g., first-time investors, seasoned real estate moguls)

The Results 🚀

After twelve months of implementing our SEO strategy, PropertyPop Real Estate Holdings Group saw significant improvements:

1. Keyword Rankings:
   • Achieved top 3 positions for “real estate investments [city name]” in all operating locations
   • 55% of target keywords now ranking on the first page of Google
   • Top 5 rankings for 25 high-value real estate investment terms
2. Online Visibility and Engagement:
   • 55% increase in average time spent on site
   • 35% decrease in bounce rate
3. Local SEO Impact:
   • 150% increase in phone calls from Google My Business listings
4. Website Performance:
   • 65% improvement in average time on page
   • 75% of website traffic now coming from mobile devices, up from 45%
5. Authority and Trust:
   • 75% increase in organic backlinks from authoritative real estate websites
   • 40% increase in positive online reviews across various platforms
6. Return on Investment:
   • 220% increase in online-generated investment inquiries
   • 95% increase in property management contracts attributed to organic search
   • 40% overall growth in annual revenue

#1 The current Google Search Console

#1 The current Google Search Console

MWS DIGITAL is deliberate with every aspect of our Search Engine Optimization efforts.

We understand businesses put up their hard-earned capital to invest in SEO. That’s why we steer clear of any SEO shortcuts that promise instant success but end up delivering near-zero results to your bottom line. Instead, we are committed to deploying SEO best practices and strategies, that are fundamentally time-tested and generate long-term growth for years to come via Google and other search engines.