95% improvement in keyword rankings for luxury automotive terms

The Challenge

Mimessi Luxury Auto Design faced several challenges in their online presence:

• Low visibility in search results for key terms like “luxury car customization” and “bespoke automotive design”
• Lack of engaging visual content showcasing their high-end designs and craftsmanship
• Poor website performance, especially for image-heavy pages
• Limited organic reach to their target audience of luxury car enthusiasts and high-net-worth individuals
• Insufficient content demonstrating their expertise and unique design process

Mimessi needed a sophisticated SEO strategy to improve their online visibility, showcase their exceptional work, establish authority in the luxury automotive design niche, and increase inquiries from discerning clients.

The Solution

MWS DIGITAL implemented a comprehensive SEO strategy tailored to Mimessi Luxury Auto Design’s unique market position:

1. Technical SEO:
   • Redesigned the website with a focus on luxury aesthetics and optimal performance
   • Implemented advanced image optimization techniques to balance quality and load speed
2. On-Page SEO:
   • Conducted extensive keyword research focusing on luxury automotive terms and high-end car modifications
   • Optimized individual project showcase pages with detailed descriptions, high-resolution images, and 360° views
   • Improved meta titles, descriptions, and header tags with a focus on luxury, exclusivity, and craftsmanship
   • Created dedicated landing pages for each type of customization service
3. Content Strategy:
   • Developed a luxury automotive blog featuring articles on design trends, rare materials, and behind-the-scenes looks at high-profile projects
   • Created video content showcasing the design and customization process
   • Implemented an interactive 3D car configurator to engage potential clients
   • Developed case studies of notable projects for ultra-high-net-worth individuals and celebrities (with appropriate privacy measures)
4. Local and International SEO:
   • Optimized for location-based searches in affluent areas and international luxury hotspots
   • Ensured consistent NAP (Name, Address, Phone) information across luxury automotive directories and platforms
5. Link Building and Authority:
   • Secured features and backlinks from high-end automotive magazines and luxury lifestyle publications
   • Participated in exclusive auto shows and events, generating quality backlinks and press coverage

The Results 🚀

After eight months of implementing our SEO strategy, Mimessi Luxury Auto Design saw significant improvements:

1. Organic Search Traffic:
   • 78% increase in overall organic search traffic
2. Keyword Rankings:
   • Achieved #1 position for “luxury car customization” and related terms in target markets
   • Top 3 rankings for 30 high-value luxury automotive design terms
3. Online Visibility and Engagement:
   • 39% increase in online design consultation requests
   • 70% increase in average time spent on site
   • 45% decrease in bounce rate
4. Website Performance:
   • 55% improvement in average page load time despite high-resolution imagery
   • 60% of website traffic now coming from mobile devices, up from 30%

#1 The current Google Search Console

#1 The current Google Search Console

MWS DIGITAL is deliberate with every aspect of our Search Engine Optimization efforts.

We understand businesses put up their hard-earned capital to invest in SEO. That’s why we steer clear of any SEO shortcuts that promise instant success but end up delivering near-zero results to your bottom line. Instead, we are committed to deploying SEO best practices and strategies, that are fundamentally time-tested and generate long-term growth for years to come via Google and other search engines.