88% improvement in keyword rankings for golf equipment terms

The Challenge

Golf-4-Less Golfing & Sports Equipment faced several challenges in their online presence:

• Poor visibility in search results for key terms like “affordable golf clubs” and “discount golf equipment”
• High bounce rates due to a cluttered website design and confusing navigation
• Lack of informative content to attract and engage budget-conscious golf enthusiasts
• Limited product descriptions, affecting both SEO and user experience

Golf-4-Less needed a robust SEO strategy to improve their online visibility, showcase their extensive product range effectively, establish authority in the budget golf equipment market, and increase both online and in-store sales.

The Solution

MWS DIGITAL implemented a comprehensive SEO strategy tailored to Golf-4-Less Golfing & Sports Equipment’s specific needs:

1. Technical SEO:
   • Restructured the website for improved navigation and user experience
   • Optimized page load speeds, particularly for product listing pages
   • Implemented advanced e-commerce schema markup for products, prices, and reviews
2. On-Page SEO:
   • Conducted extensive keyword research focusing on budget golf equipment, beginner golfers, and specific product categories
   • Optimized product pages with detailed, unique descriptions and specifications
   • Improved meta titles, descriptions, and header tags with a focus on value and affordability
   • Created category pages for different types of golf equipment (e.g., drivers, putters, golf balls) optimized for relevant keywords
3. Content Strategy:
   • Developed a comprehensive golf blog with articles on topics like “How to Build a Golf Bag on a Budget” and “Best Value Golf Clubs for Beginners”
   • Created buying guides for different types of golf equipment
   • Implemented a Q&A section addressing common questions about golf equipment and techniques
4. Link Building and Authority:
   • Secured backlinks from golf blogs, local sports organizations, and budget lifestyle websites
   • Partnered with budget-friendly golf courses for cross-promotion opportunities
5. E-commerce Optimization:
   • Implemented clear calls-to-action and streamlined the checkout process
   • Created an effective internal linking structure to boost related product visibility
   • Developed a customer review system to generate user-generated content and build trust

The Results 🚀

After ten months of implementing our SEO strategy, Golf-4-Less Golfing & Sports Equipment saw significant improvements:

1. Organic Search Traffic:
   • 135% increase in overall organic search traffic
2. Keyword Rankings:
   • Achieved top 3 positions for “affordable golf clubs” and related terms
   • 88% of target keywords now ranking on the first page of Google
   • Top 5 rankings for 40 high-volume golf equipment search terms
3. Local SEO Impact:
   • 50% increase in “Get Directions” clicks from Google My Business listings
   • 45% increase in phone calls to physical store locations from organic search
4. Website Performance:
   • 60% improvement in average page load time
   • 70% of website traffic now coming from mobile devices, up from 40%
   • 45% decrease in bounce rate
5. Authority and Trust:
   • 110% increase in organic backlinks from relevant golf and sports websites
   • 180% increase in positive product reviews
6. Return on Investment:
   • 70% increase in revenue attributed to organic search

#1 The current Google Search Console

#1 The current Google Search Console

MWS DIGITAL is deliberate with every aspect of our Search Engine Optimization efforts.

We understand businesses put up their hard-earned capital to invest in SEO. That’s why we steer clear of any SEO shortcuts that promise instant success but end up delivering near-zero results to your bottom line. Instead, we are committed to deploying SEO best practices and strategies, that are fundamentally time-tested and generate long-term growth for years to come via Google and other search engines.