MWS DIGITAL SEO Growth Case Study:
Golf-4-Less Golfing & Sports Equipment
88% improvement in keyword rankings for golf equipment terms
MWS DIGITAL partnered with Golf-4-Less Golfing & Sports Equipment, an online retailer specializing in affordable golf gear and accessories, to boost their online visibility and increase e-commerce sales. Through a comprehensive SEO strategy, we achieved the following results over a 10-month period:
- 135% increase in organic search traffic
- 88% improvement in keyword rankings for golf equipment terms
- 195% increase in email newsletter sign-ups
The Back Story
%
Increase in Keyword Rankings for Golf Equipment
%
Organic Search Traffic Growth
The Challenge
Golf-4-Less Golfing & Sports Equipment faced several challenges in their online presence:
- Poor visibility in search results for key terms like “affordable golf clubs” and “discount golf equipment”
- High bounce rates due to a cluttered website design and confusing navigation
- Lack of informative content to attract and engage budget-conscious golf enthusiasts
- Limited product descriptions, affecting both SEO and user experience
Golf-4-Less needed a robust SEO strategy to improve their online visibility, showcase their extensive product range effectively, establish authority in the budget golf equipment market, and increase both online and in-store sales.
The Solution
MWS DIGITAL implemented a comprehensive SEO strategy tailored to Golf-4-Less Golfing & Sports Equipment’s specific needs:
- Technical SEO:
- Restructured the website for improved navigation and user experience
- Optimized page load speeds, particularly for product listing pages
- Implemented advanced e-commerce schema markup for products, prices, and reviews
- On-Page SEO:
- Conducted extensive keyword research focusing on budget golf equipment, beginner golfers, and specific product categories
- Optimized product pages with detailed, unique descriptions and specifications
- Improved meta titles, descriptions, and header tags with a focus on value and affordability
- Created category pages for different types of golf equipment (e.g., drivers, putters, golf balls) optimized for relevant keywords
- Content Strategy:
- Developed a comprehensive golf blog with articles on topics like “How to Build a Golf Bag on a Budget” and “Best Value Golf Clubs for Beginners”
- Created buying guides for different types of golf equipment
- Implemented a Q&A section addressing common questions about golf equipment and techniques
- Link Building and Authority:
- Secured backlinks from golf blogs, local sports organizations, and budget lifestyle websites
- Partnered with budget-friendly golf courses for cross-promotion opportunities
- E-commerce Optimization:
- Implemented clear calls-to-action and streamlined the checkout process
- Created an effective internal linking structure to boost related product visibility
- Developed a customer review system to generate user-generated content and build trust
The Results 🚀
After ten months of implementing our SEO strategy, Golf-4-Less Golfing & Sports Equipment saw significant improvements:
- Organic Search Traffic:
- 135% increase in overall organic search traffic
- Keyword Rankings:
- Achieved top 3 positions for “affordable golf clubs” and related terms
- 88% of target keywords now ranking on the first page of Google
- Top 5 rankings for 40 high-volume golf equipment search terms
- Local SEO Impact:
- 50% increase in “Get Directions” clicks from Google My Business listings
- 45% increase in phone calls to physical store locations from organic search
- Website Performance:
- 60% improvement in average page load time
- 70% of website traffic now coming from mobile devices, up from 40%
- 45% decrease in bounce rate
- Authority and Trust:
- 110% increase in organic backlinks from relevant golf and sports websites
- 180% increase in positive product reviews
- Return on Investment:
- 70% increase in revenue attributed to organic search
SEO Campaign Data & Performance
#1 The current Google Search Console
#1 The current Google Search Console
Incremental Success Drives Exponential Growth
MWS DIGITAL is deliberate with every aspect of our Search Engine Optimization efforts.
We understand businesses put up their hard-earned capital to invest in SEO. That’s why we steer clear of any SEO shortcuts that promise instant success but end up delivering near-zero results to your bottom line. Instead, we are committed to deploying SEO best practices and strategies, that are fundamentally time-tested and generate long-term growth for years to come via Google and other search engines.
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