92% improvement in keyword rankings for custom furniture design terms

The Challenge

Asmayda Custom Furniture faced several challenges with their online presence:

• Low visibility in search results for key terms like “custom luxury furniture” and “bespoke furniture design”
• Poor website structure that failed to showcase their unique designs effectively
• Lack of engaging content demonstrating their craftsmanship and design process
• Limited organic reach to their target audience of interior designers and affluent homeowners
• Insufficient optimization for local searches in their service areas

Asmayda needed a sophisticated SEO strategy to improve their online visibility, effectively display their portfolio, establish authority in the custom furniture design market, and increase inquiries from discerning clients and interior designers.

The Solution

MWS DIGITAL implemented a comprehensive SEO strategy tailored to Asmayda Custom Furniture Design’s unique market position:

1. Technical SEO:
   • Implemented advanced image optimization techniques to balance quality and load speed
   • Implemented XML Sitemaps for search engine digestion
2. On-Page SEO:
   • Conducted extensive keyword research focusing on custom furniture design, luxury home furnishings, and specific furniture styles
   • Optimized individual portfolio pages with detailed descriptions, and high-resolution images
   • Improved meta titles, descriptions, and header tags with a focus on craftsmanship, customization, and luxury
   • Created dedicated landing pages for each furniture category and design style
3. Content Strategy:
   • Developed a luxury design blog featuring articles on furniture trends, sustainable materials, and behind-the-scenes looks at notable projects
4. Local SEO:
   • Optimized for location-based searches in affluent areas within their service radius
   • Created location-specific landing pages for each major city they serve
   • Ensured consistent NAP (Name, Address, Phone) information across relevant directories and platforms
5. Conversion Rate Optimization:
   • Implemented clear calls-to-action for design consultations and showroom visits
   • Developed a user-friendly online booking system for private design consultations

The Results 🚀

After eight and a half months of implementing our SEO strategy, Asmayda Custom Furniture Design saw significant improvements:

1. Organic Search Traffic:
   • 130% increase in overall organic search traffic
   • 60% increase in traffic from their target demographic (affluent homeowners and interior designers)
2. Keyword Rankings:
   • Achieved #1 position for “custom luxury furniture [city name]” in their primary service areas
   • 92% of target keywords now ranking on the first page of Google
   • Top 3 rankings for 35 high-value custom furniture design terms
3. Return on Investment:
   • 82% increase in high-value custom furniture project inquiries
   • 38% growth in average project value
   • 41% overall increase in annual revenue

These results demonstrate the significant impact of MWS DIGITAL’s tailored SEO strategy on Asmayda Custom Furniture Design’s online presence, authority in the custom furniture market, and overall business growth.

#1 The current Google Search Console

#1 The current Google Search Console

MWS DIGITAL is deliberate with every aspect of our Search Engine Optimization efforts.

We understand businesses put up their hard-earned capital to invest in SEO. That’s why we steer clear of any SEO shortcuts that promise instant success but end up delivering near-zero results to your bottom line. Instead, we are committed to deploying SEO best practices and strategies, that are fundamentally time-tested and generate long-term growth for years to come via Google and other search engines.