115% increase in new client acquisitions

The Challenge

All-Dogs-Rock Animal Boarding & Daycare faced several challenges in their online presence:

• Low visibility in local search results for key terms like “dog boarding near me” and “pet daycare [city name]”
• Outdated website with poor mobile responsiveness and limited information about services
• Lack of engaging content to showcase their facilities and pet care approach
• Minimal online reviews and testimonials, affecting trust and credibility

All-Dogs-Rock needed a comprehensive SEO strategy to improve their local online visibility, effectively communicate their unique services, build trust with pet owners, and increase bookings for both boarding and daycare services.

The Solution

MWS DIGITAL implemented a comprehensive SEO strategy tailored to All-Dogs-Rock Animal Boarding & Daycare’s specific needs:

1. Technical SEO:
   • Redesigned the website with a modern, mobile-responsive layout
   • Improved site speed and performance, particularly for image-heavy pages
   • Created an XML sitemap and optimized robots.txt for improved crawling
2. On-Page SEO:
   • Conducted extensive keyword research focusing on local pet care, boarding, and daycare terms
   • Optimized service pages with detailed descriptions, high-quality images, and clear pricing information
   • Improved meta titles, descriptions, and header tags with a focus on local relevance and unique selling points
   • Created dedicated landing pages for each service (e.g., boarding, daycare, grooming) optimized for relevant keywords
3. Content Strategy:
   • Developed a pet care blog with articles on topics like “Preparing Your Dog for Boarding” and “Benefits of Dog Daycare”
   • Implemented a FAQ section addressing common concerns of pet owners
   • Developed an image gallery highlighting happy pets and clean facilities
4. Local SEO:
   • Optimized Google My Business listing with accurate information, photos, and regular posts
   • Created location-specific content targeting nearby neighborhoods and cities
   • Ensured consistent NAP (Name, Address, Phone) information across all online directories and platforms
5. Reputation Management:
   • Implemented a system to encourage satisfied customers to leave online reviews
   • Created a testimonial page showcasing positive customer experiences
   • Developed a strategy for responding to all reviews, both positive and negative
6. Conversion Rate Optimization:
   • Implemented clear calls-to-action for booking and inquiries
   • Created an easy-to-use online booking system integrated with their website

The Results 🚀

After six months of implementing our SEO strategy, All-Dogs-Rock Animal Boarding & Daycare saw significant improvements:

1. Organic Search Traffic:
   • 67% increase in overall organic search traffic
   • 80% increase in mobile organic traffic
2. Keyword Rankings:
   • Achieved #1 position for “dog boarding [city name]” and related terms
   • 58% of target keywords now ranking on the first page of Google
   • Top 3 rankings for 25 high-volume local pet care search terms
3. Online Visibility and Engagement:
   • 115% increase in new client acquisitions
   • 55% decrease in bounce rate
4. Local SEO Impact:
   • 39% increase in phone calls from organic search results
   • Appeared in the local 3-pack for 80% of target keywords
5. Website Performance:
   • 65% improvement in average page load time
   • 75% of website traffic now coming from mobile devices, up from 35%
6. Return on Investment:
   • 78% increase in revenue attributed to organic search traffic
   • 35% increase in average booking value
   • 41% overall growth in monthly revenue

These results demonstrate the significant impact of MWS DIGITAL’s comprehensive SEO strategy on All-Dogs-Rock Animal Boarding & Daycare’s online presence, local visibility, and overall business growth.

#1 The current Google Search Console

#1 The current Google Search Console

MWS DIGITAL is deliberate with every aspect of our Search Engine Optimization efforts.

We understand businesses put up their hard-earned capital to invest in SEO. That’s why we steer clear of any SEO shortcuts that promise instant success but end up delivering near-zero results to your bottom line. Instead, we are committed to deploying SEO best practices and strategies, that are fundamentally time-tested and generate long-term growth for years to come via Google and other search engines.